Meet Dale Price, CFC

I’m a husband, father of people and pets, and UCF graduate living in Kennesaw, GA.  Over my career directing software product development and product management for industry leaders like IBM, Fiserv, Silverpop, and Bloomerang, I was responsible for the business success of high-stakes products and services.  I managed organizations of up to 40 people, ran P&Ls, and directed multi-year, multi-million dollar projects.  In those roles, I analyzed markets, steered new endeavors from idea to launch, aligned sales and marketing, and drove customer satisfaction.

I also owned my own small business and was part of a four-person startup.  This wide range of experiences gave me a deep appreciation for the ingredients it takes to build a successful business and ultimately led me to pursue business ownership again.

With thousands of franchise and business ownership opportunities out there, searching for the right fit on your own can be a daunting task. Because not all systems are created equal, it is much easier to choose the wrong opportunity than the right one.

As a Certified Franchise Consultant (CFC) affiliated with FranServe, I use a consultative, coaching-oriented approach. I provide direct access to a premier, pre-vetted network of 700+ brands across the U.S. and Canada. I learn your goals, strengths, investment range, and desired lifestyle to help you navigate two critical questions:

• Would I be happy and successful as a franchise owner?
• Which system is the right one for me?

My role is to help you clarify your options, compare potential matches, ask better questions, connect with franchisors when appropriate, and stay close throughout the discovery process so you can make a confident, well-informed decision.

I’m compensated by franchisors; there is no fee to you for my consulting guidance.

Behind the Rodeck Company Name

Rodeck is a nod to precision, reliability, and performance. It was a legendary brand of high-powered racing engine blocks from my days owning a high-performance automotive parts business.

In franchising, just like in racing, long-term success relies on finding a proven blueprint and executing a system with precision. That is the mindset Rodeck brings to your business search.